Our Work / Signature Joinery & Carpentry
Case Study · Brochure
Signature Joinery & Carpentry
A portfolio-led brochure site for a York joinery business, with six clear service areas instead of one catch-all contact form.
Industry
Bespoke joinery and carpentry
Location
York
Site type
Brochure and lead generation
Live at
signaturejoinerycarpentry.co.uk
The Brief
What They Needed
Signature Joinery & Carpentry covers loft conversions, bespoke kitchens, full house renovations, garden rooms and more across York. Work like this sells on trust and craftsmanship, so the site had to show the range and quality clearly enough that a visitor could picture their own project, then make it easy to ask for a quote on that specific job.
The Challenge
What Made It Tricky
A joiner like this does six or seven different things, each with a different customer and different questions. Put it all on one page and the service someone came for gets buried. Split it into thin pages and the business looks small. The structure needed real depth for each service without becoming a maze.
The Approach
What We Actually Built
01
Six service areas, six calls to action
Loft conversions, kitchens and cabinetry, full renovations, garden rooms, fitted wardrobes, and staircases and doors, each ending in its own action such as “Discuss your loft” or “Plan your kitchen”.
02
Scannable features per service
Short bullet points for each service (dormer conversions, new floor structures, second-fix joinery and so on) so visitors can qualify themselves in seconds.
03
Built for photography
Layouts designed so finished kitchens, staircases and lofts do the selling, because trade work sells on how it looks.
04
Fast and mobile first
Most trade enquiries start on a phone mid-search, so every page is built to load quickly and read cleanly on a small screen first.
The Result
What's Live Today
Signature Joinery now has six specific routes into a quote instead of one generic form. A visitor can go from “I want a loft conversion” straight to a quote request for exactly that, with the feature list already answering the questions they would otherwise have to ask.
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