AI Search Optimisation (GEO)
Get Recommended When Customers Ask AI
More people now ask ChatGPT, Google AI Overviews, Gemini and Perplexity who to call. Those tools pick a handful of businesses they understand and trust. We make sure yours is one of them.
ChatGPTGoogle AI OverviewsGeminiPerplexityCopilot
Gas Safe registered, 5.0 from 120+ Google reviews, same-week installs.
Established firm, mixed recent reviews.
Covers Leeds and Wakefield.
Why It Matters
Search Has Changed. Has Your Website?
For years the goal was a spot on page one of Google. Now a growing share of customers skip the list of links entirely and ask an AI assistant for a straight answer: the best roofer in Pontefract, a web designer in Leeds, a boiler engineer who can come this week.
AI tools build that answer from sources they can read, verify and trust. If your website is thin, vague or hard for machines to understand, you simply do not get mentioned, however good your work is.
SEO, AEO And GEO
Three Ways Customers Find You Now
SEO
Rank in Google
Classic search optimisation so your pages show up when people search on Google. Still the foundation of everything else.
AEO
Answer the question
Answer engine optimisation: clear, direct answers that win featured snippets, “People also ask” boxes and voice search.
GEO
Get recommended by AI
Generative engine optimisation: making your business the one AI assistants cite and recommend in their answers.
What’s Included
Everything It Takes To Be The Answer
GEO is not a trick or a plugin. It is a joined-up programme across your website, your content and your reputation, so AI tools have every reason to trust you.
- AI readiness audit: crawl access for AI bots, speed, structure and llms.txt
- Structured data: local business, service, review and FAQ schema
- Entity building: consistent name, address and phone across Google, directories and social
- Answer-first content: FAQs, pricing and comparison pages written the way people ask
- Reviews and reputation: a steady flow of fresh Google reviews with FourLoop
- Mentions and citations: local press, industry sites and partner links
- Monitoring: tracking how often you appear in ChatGPT, Gemini, Perplexity and AI Overviews
The Process
How It Works
1
Audit
We check how AI tools currently see your business and where the gaps are.
2
Fix the foundations
Schema, technical fixes, business listings and crawl access, sorted properly.
3
Build answers and authority
Content, reviews and mentions that make you the obvious recommendation.
4
Measure and refine
Monthly tracking of AI visibility, rankings and, most importantly, enquiries.
FAQs
Questions We Get Asked
What is GEO?
GEO stands for generative engine optimisation. It is the work of making your business easy for AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews to understand, trust and recommend when someone asks for a supplier like you.
Does GEO replace SEO?
No. GEO builds on good SEO. AI tools lean heavily on the same signals: a fast, well-structured website, clear content, consistent business details and strong reviews. We work on both together.
Can you guarantee ChatGPT will recommend my business?
No one honestly can, because AI tools decide their own answers. What we can do is remove the reasons they leave you out and give them strong, consistent evidence that you are the right choice. We track your visibility so you can see the progress.
How long does it take to see results?
Technical fixes and schema can be picked up within weeks. Building authority through content, reviews and mentions is an ongoing job, and most businesses see steady gains over three to six months.
Do I need a new website?
Not usually. We can improve most existing websites. If yours is holding you back, we will tell you straight and show you the options.
How much does it cost?
It depends on your starting point and how competitive your area is. You will get a clear, itemised quote on your free strategy call.
Ready To Be The Business AI Recommends?
Book a free strategy call or ring Kyle on 07725 842496. We will show you how AI tools see your business today and what we would fix first.